iProspect Australia / Press Release
Global Search Insights brought to AdTech Australia
AdTech 2008 is shaping up to be the best ever. Coinciding with this year’s AdTech, March 12-13th, iProspect®, The Original® Search Engine Marketing Firm, has released figures on the effectiveness of search engine marketing for the Australian market.
According to iProspect, the region remains underdeveloped in many areas of search marketing and is too heavily reliant on paid search and basic organic search.
According to Andrew Trimboli, COO of iProspect, the Australian market is still well behind the US. "We estimate that over 90% of search budgets and effort is going into paid search which ignores 70% of the audience," Trimboli said.
"There are endless opportunities being missed by major brands who are spending large sums on search but the efficiency of these spends could be dramatically improved."
The research shows that techniques such as advanced SEO, SLPR, Reputation Management along with social and vertical search, which are standard methodologies in the US, are used by only a handful of clients in Australia.
iProspect’s stated goal is to bring a consistent standard in search marketing across its global markets and to provide insights from advanced markets such as the US.
Since officially launching in Australia in October 2007, iProspect has grown at a phenomenal rate attracting 12 clients across Sydney and Melbourne as well as servicing global accounts for the group from its Sydney headquarters.
CEO, David Holmes, attributes most of this success to the gap in expertise between markets. "By simply bringing global best practice to the Australian market my team are showing clients clear improvements in returns for their search investments. Demonstrating value is not a problem for us right now," said Holmes.
iProspect is offering a free visibility report and search audit for clients visiting the iProspect stand (Stand 190) at this years AdTech exhibition.
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