iProspect - The Original Search Engine Marketing Company Launches in Australia

Lee Stephens, CEO Aegis Media Pacific, announced today the launch of iProspect in Australia, bringing the world's best search processes, tools and people to this market. He also announced that David Holmes, previously CEO of Aegis-owned OneDigital, has been appointed as the CEO of iProspect in Australia.

In his first announcement since being appointed to the top job, Stephens said this is the beginning of the expansion plans for the group in the Pacific. "These steps include the launch of iProspect and the lining up of the new management team to work seamlessly together to provide the most strategically integrated communications agency in the region," Stephens said.

iProspect was founded in the USA in 1996 and acquired by Aegis plc in 2005. The services of iProspect include natural search engine optimisation, paid inclusion management, pay per click advertising management using Aegis’ own patent-pending bid management tool iSEBA®, feed management, search leveraged public relations, and Web analytics. These search engine marketing services are tailored around each client's unique needs, capabilities and business model in order to increase the number of potential customers that visit their websites. It also improves the rate at which those visitors take desired actions once they arrive, and provides in-depth analysis on which clients can base continual optimization of their marketing efforts and make informed marketing decisions.

"We believe that search engine marketing will be an essential element of mainstream marketing. In the US spending in Search Engine Marketing is up 62% and expected to continue to grow (Source: SEMPO) Already above 30% of online advertising spend in Australia and we intend to be a key driver in its further growth," Stephens said.

iProspect is not a traditional start-up here. The technology far exceeds locally available tools and all of the team are iProspect University (iPU) trained and have global support services in place. Already a sizeable list of clients are on board, with others to be confirmed, and these will be announced in the very near future.

David Holmes said, "The Australian search market is under-developed, with the number of tier one search marketing companies weak compared to markets such as the US. 24/7 Real Media has enjoyed many years relatively unchallenged, but we are now here to raise the bar and provide a legitimate choice for large clients looking for experience, scale and demonstrable results."