Search Specialist

Position Summary

The Search Specialist will be responsible for scoping, strategising, setting up and managing Paid and Organic Search campaigns for iProspect clients, across a number of different verticals. This role involves running integrated campaigns across both search disciplines and taking a strategic and holistic view of the search space, to deliver premium results and maximise ROI for clients.

Detailed Job Description

develop an in-depth understanding of client’s business objectives and campaign history
apply the above learnings to new and existing Paid Search campaigns
implement, analyse and optimise Paid Search campaigns
liaise and maintain beneficial relationships
document all strategies and creative for clients and their campaigns
expertly manage client and supplier relationships to maximise account goals
be experienced with and/or able to quickly acclimate to bid management tools and technologies – both proprietary and non-proprietary
be commercially and financially astute across all facets of Paid and Organic campaigns
be confident in managing multiple campaigns, budgets and client spends and proactively upselling the above components when opportunities arise
brainstorm and write all Paid Search creative with excellent language and grammar
create, run and present complicated reporting dashboards – internally and to clients
document strategies for and implement ongoing Organic Search campaigns for multiple clients
liaise regularly with Paid Search discipline to share learnings and use them to maximise campaigns
monitor, research and present on industry and search specific changes
create working campaign registers for weekly client meetings
recommend and/or implement simple to complex technical and usability solutions to enhance client’s visibility, traffic and rankings
recommend and/or implement simple to complex on-page and content solutions to enhance client’s visibility, traffic and rankings

Skills/Qualifications

2 to 3 years experience managing Paid and/or Organic Search campaigns for multiple clients
Excellent written and verbal communication skills
Adept at time management and prioritising multiple tasks
Highly analytically and numerically focused with excellent attention to detail
Highly skilled at report generation and presentation
Ability to adapt well to new technology and communicate technical functionality to others
Reasonable understanding of HTML, Javascript, Flash and other digital technologies
Experience with web analytics packages
Fluent in Microsoft Office

Apply for this position

Click here to apply for the Search Manager Position at iProspect Australia.