Search Engine Marketing Home / Our Work / Case Studies / PPC Case Study – Nissan

Challenge:

Place Nissan in the consideration set of any potential buyer utilising automotive keywords when searching.

Results:

Surpassed total site ROI goal by 175%
  • 20% increase in total unique visitors
  • 35% increase in online dealer conversions
  • 130% increase in CTR (Click-Through Rate)

Strategy:

  • Conduct interviews with real consumers to gain insight into how audiences interact with Nissan digital media
  • Integrate search strategy with Carat’s Integrated Communications Planning (ICP) tool

Execution:

  • Create campaigns around 5 stages of purchase funnel
  • Integrate search calls-to-action in press ads
  • Utilise insights from social media listening to improve ad copy relevance