At iProspect Australia, our process for Paid and Organic Search Engine Marketing uses a blend of best practices and superior strategy while leveraging learnings from members throughout our global search network. This enables us to offer clients highly customised and flexible solutions, while simultaneously structuring the campaign around the defined business objectives.
iProspect Australia's process is highly collaborative from start to finish, working with all internal client stakeholders to determine the goals and objectives of your Search Marketing campaign. Identifying the critical metrics required to measure your campaign's success is vital in determining how we implement a tracking solution or integrate with your existing one for accurate data.
iProspect Australiaworks with you to manage your entire PPC campaign from strategy and keyword selection, to creative development and testing to reporting and analysis. Additionally, we can coordinate the prudent use of PPC advertising in concert with your Organic Search Engine Optimisation and apply this collaboration across appropriate existing pages on your website.
To power your PPC strategy, iProspect has built a sophisticated tool called iSEBA®(iProspect Search Engine Bid Agent). Unlike other bid management tools, iSEBA is a true "agent" that "learns" from results. By constantly uncovering the most productive keyword/position/price/ time/day combinations on which to bid, iSEBA maximises your campaign by your choice of objectives, including ROI, conversions and traffic for the best possible results.
After this launch phase, we monitor the results of your campaign and work to improve the campaign's efficiency and volume by producing more keywords, testing ad copy, performing multi-variant testing, etc. This process is also repeated as many times as necessary throughout your engagement with iProspect.
The Search Engine Optimisation (SEO) process is an ongoing consultative partnership built around your business and online marketing objectives to enhance rankings, visibility and making your online presence more friendly for all search engines.Upon detailed analysis of your technical, marketing and content capabilities, iProspect Australia will document a detailed strategy and project plan for an ongoing optimisation campaign to suit your needs.
After this analysis and strategy recommendation, we collaborate with you to define the most effective course of action in terms of the on- and off- page best practices that we recommend, given your ability to implement them. We build a detailed campaign register for you whereby these recommendations are prioritised and QAed by us at regular intervals, so we can monitor the implementation process.
Key milestones within the Organic Search Campaign process are:Our keyword selection for both Paid and Organic Search campaigns begins with the research and analysis of the nomenclature used by search engine users to find and learn about the products and services that you sell and deliver. Using a number of different keyword inputs, such as (your log files, content, suggested keyword list, third-party data sources), we enter these into our proprietary search term suggestion tool that subsequently generates a greatly expanded list of keywords and their respective search metrics. The outputted list lets us work with you to identify and prioritise the keywords that reflect your marketing goals and those that offer the best opportunity for delivering qualified search referrals from both Paid and Organic search campaigns.
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