iProspect's Bid Management & Reporting Technology

iProspect is the Original® Search Engine Marketing Firm not only because we were the first firm solely working in Search Engine Marketing, but because of our proprietary tools that automate campaign management of new programs offered by the search engines. Our smart and efficient search engine marketing technology is crucial to our ability to manage your campaign, and quickly adapt to search engine changes. Using this data-intensive and robust Search Engine Marketing technology ensures a more superior return on your online marketing investment.

• Patent-pending iSEBA® (iProspect Search Engine Bidding Agent). An automated Paid Search advertising management tool, that uses predictive modeling and regression analysis, to optimise the spending of your Pay Per Click advertising, paid inclusion and shopping feed budget(s) toward the campaign objective that you define.
• Extensive and flexible reporting (and data exporting) capabilities, available to you, enabling you to understand your campaign performance and identify opportunities to improve/optimise the your results.
• Robust technology staff, responsible for building, maintaining and enhancing the tools used by our Search Specialists to maximise the results of your campaign.
• Other proprietary search engine marketing technology that enables our employees to maximize the results of your campaign, including tools to enhance your universe of targeted keywords, better target link-building and directory opportunities, and perform comparisons between your site and those of your competitors.

• iProspect's Services
• iProspect's People
• iProspect's Process
• Integrating Paid and Organic Search

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